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1. The fundamental aim of the Organisation shall be the promotion and development of tourism with a view to contributing to economic development, international understanding, peace, prosperity, and universal respect for, and observance of, human rights and fundamental freedoms for all without distinction as to race, sex, language or religion. The Organisation shall take all appropriate action to attain this objective.
2. In pursuing this aim, the Organisation shall pay particular attention to the interests of the developing countries in the field of tourism.
3. In order to establish its central role in the field of tourism, the Organisation shall establish and maintain effective collaboration with the appropriate organs of the United Nations and its specialised agencies. In this connection the Organisation shall seek a co-operative relationship with and participation in the activities of the United Nations Development Programme, as a participating and executing agency.