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In order to promote in their respective countries a better knowledge of the culture of the other country, the Contracting Parties shall encourage exchange visits and other contacts between persons active in the fields of culture, such as authors, composers, choreographers, artists, art critics, and specialists in mass media, social welfare, popular education, youth training and sports.
With the same object in view the Contracting Parties shall, on a basis of reciprocity, assist each other as much as possible in:
a. establishing and further developing professorships, lectureships and courses on the language, culture, and civilization of the other country at their respective universities and other educational and research institutes;
b. having translations made of literary works from the other country;
c. organizing art exhibitions and other exhibitions of cultural nature;
d. organizing conferences, concerts and theatrical performances;
e. organizing radio and television broadcasts and disseminating gramophone records and similar aids;
f. disseminating books, periodicals and other publications;
g. showing scientific, educational and cultural films.